Summary

Believe it or not, there is a whole world of online learning beyond the webinar format! 

Summary

Are you frustrated with members who only write a check each year and nothing else? 

Summary

Social applications are transforming the way society collaborates, shares, and makes decisions. Are you prepared to include the social arm of the relationship into your overall business and membership initiatives? It's time to apply the latest technology breakthroughs in membership-management to transform the way you recruit, retain and engage with your members.

Are you ready to "get social?"

Attend Social CRM for Associations: 3 Things You Need to Know to "Get Social" and discuss the following: 

Speakers

Patrick Dorsey

Patrick Dorsey, Avectra's VP of Marketing, is the chief evangelist for the company's on-demand Social CRM and Online Community/Professional Networking solutions. He wears purple every day. You can find Patrick on Twitter @PatrickFDorsey. Learn why Avectra has been chosen by more associations than any other AMS since 2008, visit www.avectra.com.

Maddie Grant

Maddie Grant, CAE is the co-author of Open Community: a little book of big ideas for associations navigating the social web. As the chief social media strategist for the social media strategy consulting firm, SocialFish (www.socialfish.org), Maddie helps associations large and small build capacity for using social media to achieve business results.

Summary

Most organizations are intimidated by the very word innovation. Innovating is not Inventing, but in a lot of ways it's treated as such. Join us for a presentation that outlines four easy methods for bringing a culture of innovation into your organization. Speaker

Mark Sedgley

Mark Sedgley has worked in the technology/association space for going on ten years now. He has helped MemberClicks, a SaaS based AMS, grow from just under 300 customers in 2004 to over 1200 today. He participates actively in ASAE and is a current serving member on the Small Staff Association Committee. As part of the committee, he and his other committee members are working hard to drive a culture of innovation to Small Staff Associations across the country. On a personal note he has been married to his High school sweetheart, Dorota, for 15 years. They reside in suburban Atlanta with their two boys Jake and Ashton. Mark graduated from Wake Forest University with a dual degree in Literature and East Asian Studies and yes he has done exactly zero with it since!

Summary

Summary

Summary

In just a few short years, social networking has evolved from a pastime for teens to a key communication and marketing strategy for associations, trade, and non-profit organizations to build community and engage constituents and members. An increasing number of organizations have developed Facebook pages, Twitter feeds, YouTube channels, and even stand-alone in-house social networks that enable their audiences to post personal information, submit user-contributed content, or simply "like" or "share" the content they find online about you. Far too many of these sites fail to attract and engage followers. Key to the success of any social network is audience engagement. How can you attract your target audience not only to participate, but to truly engage—to care enough that they feel committed to spend time chatting, blogging, and sharing, or just browsing through the postings? Furthermore, how can you create an institutional culture that supports your social networking efforts, seeing beyond the risks and looking at the benefits of this community-building activity? This session will answer these questions and provide real-world strategies that will help make your social networks vibrant, lively and truly productive communities.Speaker

Angelika Lipkin

Angelika Lipkin spent three years at the Corporate Executive Board, managing relationships with over 120 senior level IT executives across 225 Fortune 1000 companies. The Corporate Executive Board is best known for providing best-in-class research and helping executives find solutions to their most fundamental business challenges. Angelika specializes in fostering relationship development, developing social media engagement strategies, and consulting organizations on launching private social networks. At Higher Logic, Angelika oversaw all new client implementations and has helped over 100 associations launch their private social network sites across the United States, UK, and Australia. Angelika now manages the Strategic Partnership channel. She advises clients on best-practices and engagement strategies within the social media realm, and is a frequent speaker at client conferences promoting the benefits of professional community sites.

Summary

Associations almost exclusively use email to communicate with members – but in a world of overcrowded inboxes and on-demand lifestyles, to win the battle of the inbox you must do more than just "batch and blast" your emails to members. Marrying intelligence from your database with your email solution makes them even stronger. Your association can gain efficiencies by leveraging your database to segment campaigns, measure return on engagement, and create a self-reinforcing loop of what works best and what doesn't. With this strong union, you will be able to maximize efforts and provide a personalized email experience. Speakers

Jeanette Brown

Jeanette Brown has more than 10 years of non-profit marketing experience, including six years of association marketing. At Informz, Jeanette is the Marketing Strategy Manager. She is responsible for providing analysis and solutions to Informz's clients that deliver results.

Summary

Being able to connect face-to-face is key to relationship building. Whether you are holding meetings, training sessions, customer seminars, gala dinners, webinars or conferences—events are one of the key ways that organizations use to connect to their constituents. Attention span and excitement—key indicators of engagement-- are at their highest during events; people are optimistic and inspired about what they're experiencing. However, engagement levels plummet as soon as the event ends leading to low event ROI and frustration. Join this session to learn techniques for how to maintain engagement following an event and lead your constituents into a positive feedback cycle that increases demand for your organization's products and services.

Speaker

Suzanne Carawan

Suzanne Carawan has spent the majority of her career working in early stage software companies to market and distribute web-based products through direct and indirect channels. Currently serving as Vice President of Association/Nonprofit Practice at the event management software company, etouches, Suzanne is responsible for expanding the customer portfolio and ensuring that the product features fit the unique needs of not-for-profit organizations. Prior to etouches, Suzanne served as Vice President of Marketing & Strategy at two social networking software companies where she focused on brand management, demand creation and channel development. Past positions include global channel and product marketing roles, as well as consulting roles in web marketing and strategy. Suzanne has significant experience in go-to-market strategies, channel development, product marketing and brand development.

Suzanne holds a Master of Business Administration in high-tech marketing from American University’s Kogod School of Business, a Master of Public Health in social marketing from Tulane University, and a Bachelor of Arts in philosophy from the University of Maryland, College Park.

Suzanne is a member of Women in Technology, the American Marketing Association, American Society for Association Executives, the National Association of Professional Women, and several alumni organizations. She is also a first Dan black belt and instructor in Tae Kwon Do under the world renowned Grandmaster Eunggil Choi at U.S.Tae Kwon Do Martial Arts Academy (USTMA).

Summary

Join Jeanette Brown, MBA, marketing strategy manager at Informz, deliver strategic steps to integrate new communication mediums, such as text messaging and social media into the email mix.  Speakers

Jeanette Brown

Jeanette Brown has more than 10 years of non-profit marketing experience, including six years of association marketing. At Informz, Jeanette is the Marketing Strategy Manager. She is responsible for providing analysis and solutions to Informz's clients that deliver results.

Summary

Not all online communities are created equal. Why do some online communities thrive while others wilt? Join us to discuss 5 proven tips for building a successful online community and creating an invaluable resource for your members, prospects and partners.  Speakers

Patrick Dorsey

Patrick Dorsey, Avectra's VP of Marketing, is the chief evangelist for the company's on-demand Social CRM and Online Community/Professional Networking solutions. He wears purple every day. You can find Patrick on Twitter @PatrickFDorsey. Learn why Avectra has been chosen by more associations than any other AMS since 2008, visit www.avectra.com.



Teri Carden

Teri Carden is the Director of Marketing & Technology for the Florida Society of Association Executives. Living in Tallahassee, Florida, she has worked and played in association management for over three years. Teri's key roles are to stay current with the technologies that impact the association industry and to implement FSAE's marketing strategy. She works with both FSAE boards and with the 800 executive and associate members to help accomplish FSAE's goals.

Summary

Social media tools should be your principal weapon in your arsenal for marketing your event. With the power to share comes the ability to spread the knowledge, increase awareness, and achieve your objectives via online social networking tools. Learn how other associations are leveraging complimentary public social networks to promote your organization's brand and increase attendance at events through Facebook, LinkedIn, Twitter, FourSquare.